Press Kit
Everything you need to cover our AI dealer pricing experiments.
The Experiment
CarEdge sent its AI negotiator to 100+ car dealers per vehicle, posing as the same buyer, requesting out-the-door quotes on the same car. The results reveal massive price variation driven entirely by dealer behavior.
Key Findings
- 2026 Toyota RAV4 Hybrid XSE: $9,221 in dealer-controlled price spread across 32 verified quotes
- 2025 Ford F-150 XLT: $13,871 in out-the-door price spread across 38 verified quotes
- 37% of quotes included add-on products the buyer never requested
- Doc fees ranged from $0 to $1,094 — for the same paperwork
- Over half of dealers refused to provide pricing over email or text
Methodology
Each experiment follows the same protocol: our AI agent submits identical online inquiries to 100+ dealers, provides the same buyer profile, and requests out-the-door pricing on a specific vehicle, trim, and year. All communication happens over email and text. No phone calls. No in-person visits. Quotes are collected, verified, and published with full transparency.